The Listing Academy teaches agents how to plan, promote and grow a successful business.

Does this sound familiar to you?

"I'm tired of working so hard and not seeing the results I'd expected."

"My business lacks focus and direction."

"I know I'm capable of achieving more, but I don't know what to do."

"I can't seem to stand out from the competition."

"I'm tired of chasing deals all over town and want more fun in my life."

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The Listing Academy provides a proven step-by-step plan you can follow to achieve success.

Step 1: Plan your business

Every great business starts with a plan - a roadmap to guide you from where you are now to where you'd like to be in your career.

In the first modules, you'll discover:

Goal setting & mindset

Don't settle for anything less than you deserve. Learn how to set and achieve your biggest goals while developing the mindset of a champion.

Create a financial and personal production plan

Use the Listing Academy Personal Planner to create a production plan based on how you want to run your business and discover the exact number of leads, appointments, listings and closings you need to achieve your income goals.

Identify a profitable niche market

Once you have a crystal clear picture of what you need to produce, you’ll identify, and focus your efforts on, a niche market with the proven potential to support your business for years to come.

Stand out from the competition

Discover how to position your services to stand out from the competition and become the "go-to" agent in your chosen niche.

Step 2: Promote your business

Once you have a plan revealing how much you need to produce and what markets you’ll serve, you will learn proven strategies for promoting your business, including:

The fundamentals of great marketing

Before you spend a penny on marketing, learn the fundamentals of marketing, including proven copywriting techniques, ad design and call-to-actions that get homeowners to respond.

Create a powerful pre-listing presentation

Discover why a pre-listing presentation will help you convert more prospects to clients and how you can get your presentation into the hands of homeowners before they interview your competitors.

Jumpstart your lead generation

Proven step-by-step strategies to generate immediate seller leads on any budget.

Direct mail farming techniques

Don’t waste money on postcards that don’t work. Learn how to create, test and launch successful direct mail campaigns to keep your pipeline full.

Facebook marketing mastery

From setting up your business page to advanced marketing techniques, you’ll learn how to leverage the power of Facebook to attract, nurture and convert leads.

Build powerful lead generation funnels

Discover how to build your own automated lead generation funnels that work 24/7 to deliver consistent, well-qualified leads.

Automate your lead follow-up

Tired of deals falling through the cracks? Learn how to automate your lead follow-up to maintain top-of-mind awareness while building your credibility.

Convert more leads to signed listings

Discover proven techniques for overcoming seller objections so you walk out with the listing.

Market your listings to sell quickly

Learn what really sells houses and how to position your listings to sell quickly - without spending a lot of money.

Step 3: Grow your business

When you're ready to scale your business, you'll find step-by-step instructions that enable you to:

Make more money from your current efforts

Use The Listing Academy Personal Planner to track your conversion rates and identify where small changes will lead to more closings - and income.

Create systems that ensure consistent results

Learn how to document your business so your team delivers consistently high levels of service and results - even when you're on vacation!

Attract, interview and hire the right people

Discover how to find the right people to support your growing business and hold them accountable for delivering the results you desire.

Evaluate expansion opportunities for your business

Learn how to identify and analyze opportunities to expand into new markets, housing types or target audiences profitably.

Start your journey to success.

Join The Listing Academy for only

3 Payments of $199

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What agents are saying about The Listing Academy

"By far the most practical, relevant and tactical course I've ever taken."


"Greg's system is the foundation all agents should use. I used what I learned from Greg to boost my business from 42 deals last year to 75 this year - and we're on track to hit 120."


"I wanted to expand into a higher price point. Greg gave me specific advice and it worked! Within two months I had signed 8 listings totaling more than $4.5 million."


"With Greg's help, I achieved first year sales in excess of $6 million and I'm seeing my business grow daily."


"I've been an agent for 12 years and am a tech and media trainer. The things I learned in Greg's course absolutely blew me away."


"I've been in real estate for 16 years and needed Greg's experience to take my business to the next level. His advice helped me secure almost $3 million in new listings in one month. I learned more from 3 hours with Greg than I have in years."


Here's everything you get with The Listing Academy

7 detailed modules and 30 individual video lessons

Learn at your own pace with step-by-step lessons. Access the course from any web-enabled device or download lessons to learn on the go.

The Listing Academy Ultimate Course Guide

Get the most from your training with the Ultimate Course Guide. Use the guide to refine your business, gain focus and measure your progress.

Tons of spreadsheets, templates, scripts and more

From goal-setting worksheets to scripts that empower you to overcome the toughest objections, you'll find everything you need to achieve success.

Lifetime access, including all upgrades

The Listing Academy is a resource you'll use for years to come. As we identify new strategies and tactics for planning, promoting and growing your business, we'll include new step-by-step lessons.

Your membership in The Listing Academy includes the upcoming 2.0 release with new lessons, interviews with industry experts, a comprehensive guide to Facebook marketing and much more. 

Join The Listing Academy today!

Get Started Now!

Only 3 payments of $199

Unlimited One-on-One Coaching 

I know you want to make this work - to build a real estate business that provides financial security for you and your family and enables you to live the life you deserve.

The challenge is that once many training programs end, you're on your own trying to figure everything out.

You get frustrated and overwhelmed. And then you stop.

That's why I give you 6 months of unlimited one-on-one email coaching, directly with me.

Your success and satisfaction is my #1 priority. I'll answer your questions, help you find the right resources to grow your business and support you every step of the way. 

Greg Lyles

Money back guarantee

We stand behind our products and programs 100% and are confident they will far exceed your expectations. If, however, you are not satisfied with this program, or it does not perform to your satisfaction, you may cancel your membership and receive a refund within 30 days of your purchase. Just shoot me an email at, and I will refund 100% of your money. Please note: all refund requests must be made to this email address within 30 days of your purchase and cannot be honored after this.

Frequently asked questions about The Listing Academy

Q: How long does it take to complete the course and start seeing results?

A: You can start seeing results right away. If you’ve never had a plan for your  business, you’ll be able to create one in the first week. If you’ve never had a niche  market focus, you’ll learn how to select a high-potential niche in a week or two. If  you’ve struggled to stand out from the competition, you’ll learn how to create a powerful value proposition in the first few weeks. 

Completing the course depends on your schedule and commitment.

The most important thing to remember is that it takes time to build a business. The Listing Academy is not a "get-rich-quick" course. It’s based on timeless business and marketing principles and serves as a resource you can go back to as your business grows where you can learn new strategies and tactics that will keep you focused and help you grow your business. 

Q:   How do I know if The Listing Academy is right for me? 

A: The Listing Academy is right for you if; 

  • You are serious about building a successful real estate business. 
  • You are willing, and able, to follow a proven plan. 
  • You are committed to making your business a success, regardless of what obstacles you might face. 
  • You are internally motivated to get the help you need when you face obstacles. You must be willing to ask me for help.

Q: Do I have to follow the course or am I able to jump around?

A: I encourage you to follow the course lesson-by-lesson. Completing the course is  similar to building a house. You don’t start building a house by hanging the pictures. You start by building a solid foundation and that’s exactly what you  learn how to do in The Listing Academy. 

Q: How long do I have access to the course?

A: You have lifetime access to the course including all upgrades. The Listing Academy is designed to be a resource that you will refer back to many times over the course of your career and is updated as changes are made to platforms such  as Facebook. 

Q: How is The Listing Academy different from other training or coaching programs?

First, the course is focused on building a business. In my experience, very few agents are taught how to build a business instead of just how to do their job.   

Second, the course not only explains what you should do, but shows you step-by-step how to accomplish the various tasks. Again, in my experience with trainers and coaches, many can tell you that you should be doing direct mail or Facebook  ad campaigns, but they can’t show you the actual steps to take so that you will succeed.  

Third, everything in The Listing Academy is proven in the field, through my own business and that of other agents. There is nothing that is "theory" or "this might  work". The course reflects the same exact processes I followed to sell over $440  million in 12 years – without a team or an assistant.

This is your opportunity to build the business, and life, you've always wanted

I'll teach you proven strategies to gain control of your business, make more money and achieve your goals.

Enroll today for only 3 payments of $199

Get Started Today!

"If you want to be a successful agent, listen to what Greg teaches and follow his plan. It's that simple."


Over $500 million sold in four years

"Greg's is the only course I've ever taken that gave me both the tools, and the confidence, to run my business like a pro."